WORKING TOGETHER: Cemex Holdings (M) Sdn Bhd and Malaysian Nature Society work in partnership to protect nation’s rich biodiversity and natural heritage
Cemex Holdings (M) Sdn Bhd, Malaysian Nature Society (MNS) and Birdlife International work in partnership to protect and conserve Malaysia’s rich biodiversity and natural heritage, which, quoted from Cemex’s Director saying, is the responsibility to conserve and protect the environment that we are working in. Through this partnership, Cemex and MNS will develop a Biodiversity Action Plan to address risk at an active granite quarry site and to embark on conservation efforts at an Important Bird Area (IBA). The involvement of BirdLife International is to provide guidance and advice on the implementation of the project. The partnership shows the commitment of Cemex to integrate nature conservation into its daily operation by refining Cemex’s biodiversity-related strategies, policies and practices globally. To achieve environmentally sustainable development, Cemex realize the importance of protecting biodiversity, minimising the impact of climate change and establishing global standards and guidelines for environmental impact and performance. The tripartite hoping the partnership can promote wider initiatives at national level and encourage conservation efforts by corporate citizens. Beginning with Cemex’s employees, the director wish the project could not only set benchmark on quarry management and provide platform to educate the public, but also to raise awareness on biodiversity conservation issue. Since year 1993, series of conservation books on cutting-edge themes were published each year, besides the company’s growing portfolio of on-site and off-site conservation projects.
ARTICLE RELATE TO QUALITY MANAGEMENT
This article can be related to the concept of Total Quality. Defined by Goetsch & Davis, 2010, Total Quality is an approach to doing business that attempts to maximize the competitiveness of an organization through the continual improvement of the quality of its product, service, people, processes and environments. Cemex’s aim is not only to develop its organization, but to develop the organization to be environmentally sustainable one. Cemex recognise the responsibility to protect and conserve the environment it worked in. The eleven key elements of total quality practiced by Cemex can be easily spotted through this article. Cemex has strategic plan to achieve its conservation plan, which is through collaboration with MNS and BIRDLIFE, and refining Cemex’s biodiversity-related strategies, policies and practices. The project based on customer-focus, internally or externally, Cemex begins with its internal customer – the employees, by providing platform for employees to understand conservation and work together to achieve conservation, the external customer – the nation also were provided by the published conservation books and projects that ensure despites of active quarry activity, the environment and the biodiversity were conserved. Cemex not only aim on quality, but it is obsessed with quality. Using its own resource, Cemex wished to became a platform to educate the public on conservation and raise awareness on biodiversity conservation issues, also to establish global standards and guidelines for environmental impact and performance. To achieve its ambition, Cemex team up with MNS and BIRDLIFE, and they were all agreed on this long term commitment to continually improve, assess and refining their strategy and process to ensure the biodiversity and environment were conserved. The approach to achieve the objective is scientifically based, which there are guidance provided by BIRDLIFE, published conservation books to refer to and the Biodiversity Scoping Study that Cemex carried out with BIRDLIFE. Education also provided by Cemex to ensure total quality would be achieved in this project, quoted from Cemex’s Director’s saying ‘to provide a platform to educate the public, starting with its own employees’. Freedom through control, this element of total quality was initiates by BIRDLIFE, in helping Cemex to increase the scope of its sustainability activities in Malaysia. The guidance and advice given by BIRDLIFE could empower Cemex and could be used by Cemex in order to help Cemex to solve conservation problems within their scope of control. The collaboration of Cemex, MNS and BIRDLIFE shows the unity of purpose, as they all share the same vision of achieving environmentally-sustainable development. Employment involvement and empowerment enable BIRDLIFE to give advices to Cemex on conservation issue, MNS to help develop BAP, the employees are given better scope on conservation and etc.